5 PPC Ad Management Strategies to Ensure Success
Managing your PPC ads the right way will help make your campaign profitable, so let’s talk about five key strategies. 1. Always Have Two Active Ads Per Ad Group No more, no less. You should have one...
View Article5 PPC Pointers to Make Clicks into Customers
The real success is in what happens after a visitor clicks on your ad. Here are five things you must consider to make sure you have a shot at making them a customer. 1. Dress Your Website to Impress...
View ArticleGoogle Ads “Outperform” Facebook Ads. So What?
Wordstream released an infographic which has caused pay-per-click advertisers to second-guess their strategy, potentially bailing out on Facebook advertising. To those ready to jump ship: DON’T. So...
View ArticleUsing Multiple Domain Names for SEO: Help or Hindrance?
“Should I buy multiple keyword-rich domains to help my SEO?” “I have a bunch of domains currently. How do I utilize them?” These are two related questions I get all the time, so here are some things to...
View ArticleSEO Step 1: Ignore SEO
You ask: “What kind of silly advice is that?” My answer: “It is the most valuable advice I can give you.” Let me explain. Over the course of time, I’ve worked on many different SEO campaigns across...
View ArticleDoes Your Business Suffer from an Online Brand Identity Crisis?
Whether you’ve been in business for months, years, or decades, chances are your business name and location is cited throughout the wonderful worldwide web. There’s also a good chance that it might not...
View Article5 New Year’s Website Resolutions for Web Domination
Congratulations, we made it past the date the world was supposed to end. Now we can look toward another awesome year ahead and make some New Year’s resolutions for your website. This year could be the...
View ArticlePrepare for Google’s Keyword Shutdown
If you didn’t know already, let me spare you from the disgusting surprise. Google has decided that they will no longer provide keyword data. That means every organic search query made that resulted in...
View ArticleWebsite Details are Valuable First Impressions
Details are underrated. I obsess over details probably because I’m an artist, and some people might call me anal or a perfectionist, and admittedly that could be the case. I do know that I’m not...
View ArticleHow to Write Effective Description Tags and Increase Traffic
You probably get tired of hearing about title tags and why they are so important. They are. However, if you do get lucky enough to get toward the top of the heap in the rankings, a description tag can...
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